The 'Lovestruck' Bubble Bar for the Bath Takes After a Popular Emotive Character

By: Laura McQuarrie - Feb 1, 2017
References: lush
'Lovestruck' is a new bubble bar for the bath from Lush Cosmetics, which is being released as part of its new assortment for Valentine's Day.

The vegan bath product is made with both fragrant and nourishing ingredients such as the natural oils of lemon, geranium and petitgrain. Beginning with its Christmas collection, Lush Cosmetics has begun to use only natural preservatives in its bath products—in keeping with this initiative, this new Lush Cosmetics product is also free from any synthetic preservatives.

By including emoji references in products and campaigns, brands increase their chances of capturing the attention of young audiences who appreciate the references to the expressive, universal and visual language of social media and Internet culture.