Lush Cosmetics' Campaign for Valentine's Day Focuses on Inclusivity

By: Laura McQuarrie - Feb 15, 2017
References: lush & pride
Lush Cosmetics is sharing its collection of natural handmade bath and body products for Valentine's Day this year with a standout campaign for Valentine's Day.

Rather than choosing to depict only heterosexual couples in its marketing materials, Lush Cosmetics features two same-sex couples bathing together with its products. Naturally, some people have been quick to react to the progressive campaign for Valentine's Day. Lush North America humorously responded on Twitter with a message saying: "Last week, we posted a photo that created quite the stir! Let us set the record straight. Big tubs - they do exist!"

Lush Cosmetics has long supported the LGBTQ community and in the past, has released products such as the #GayIsOk bath bar with proceeds going towards charities across the world.