This Lush Cosmetics x SpongeBob Collab is Plastic-Free & Supports the Sea
Laura McQuarrie — June 29, 2023 — Fashion
References: weare.lush
In support of Paramount's SpongeBob SquarePants: Operation Sea Change campaign, which launched last year, Lush is dropping the Lush Cosmetics x SpongeBob collection of packaging-free bath, shower and skincare products featuring the loveable sea sponge and his friends. Launching globally on June 29th, 2023, the plastic-free Lush Cosmetics x SpongeBob SquarePants products speak to fans of all ages who want to infuse their personal routines with fun and meaningful environmental actions.
Plastic pollution, and efforts to reduce waste where possible, are top-of-mind for consumers and this collection of solid products shares a practical yet whimsical way to allow life in the ocean to flourish. This collection includes all-new innovations from Lush, like the Krabby Bathy, which takes the form of "a hybrid soap, bath bomb and bubble bar."
Plastic pollution, and efforts to reduce waste where possible, are top-of-mind for consumers and this collection of solid products shares a practical yet whimsical way to allow life in the ocean to flourish. This collection includes all-new innovations from Lush, like the Krabby Bathy, which takes the form of "a hybrid soap, bath bomb and bubble bar."
Trend Themes
1. Plastic-free Packaging - Opportunities for creating environmentally friendly packaging solutions that reduce plastic waste.
2. Collaborative Branding - Potential for collaborations between brands to create unique and eco-friendly product lines.
3. Innovative Bath and Shower Products - Space for developing new and creative bath and shower products that combine multiple functionalities.
Industry Implications
1. Cosmetics - Cosmetic companies can explore plastic-free packaging options and collaborate with other brands to create sustainable product lines.
2. Environmental Advocacy - Organizations focused on environmental initiatives can join forces with cosmetic companies to promote eco-friendly products and campaigns.
3. Personal Care - Companies in the personal care industry can innovate bath and shower products that offer unique and environmentally friendly functionalities.
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