Premiumized Personalization

Hyper-targeted customization draws aspirational appeal

Implications - Going beyond the generalized “customization” of products that cater to the greater needs and more generalize preferences of consumers, products that allow for hyper-specific customization offer consumers a more premiumized experience. As the modern consumer mindset sees a shift in preference towards entirely curating lifestyles to suit personal branding, consumers become drawn towards luxuries that can be entirely customized to target their preferences on a much more particular level.
SCORE: 8
This Month and Warm Top 5 Examples: 7,790 Total Clicks Oct 15 - May 17
Popularity
Activity
Freshness
DEMOGRAPHICS
Personalized Shampoo Products - Function of Beauty Makes Customized Shampoo and Conditioner
SCORE: 8.1
This Year and V. Hot 4,206 Clicks Pub: Nov 12, 16
Personalized Shampoo Products
Function of Beauty Makes Customized Shampoo and Conditioner
Function of Beauty is a producer of shampoo and conditioner that sets itself apart by putting its focus on creating completely customized cruelty-free solutions for consumers that are free from... [More]
Personalized Makeup Apps - MATCHCo Provides Custom Foundation Makeup from Selfies
SCORE: 7.1
Hot 1,587 Clicks Pub: Feb 24, 16
Personalized Makeup Apps
MATCHCo Provides Custom Foundation Makeup from Selfies
Finding the right foundation makeup shade to use can be a difficult task, so MATCHCo is here to help users obtain the best product possible in the digital age. Working with a free app, MATCHCo... [More]
Smart Moisturizer Sprays - The Susee Gadget Inspects Skin Texture to Provide Tailored Mist Skincare
SCORE: 7.5
This Year and Hot 991 Clicks Pub: Jul 20, 16
Smart Moisturizer Sprays
The Susee Gadget Inspects Skin Texture to Provide Tailored Mist Skincare
The Susee is a portable and tech-enabled moisturizer sprays that offers personalized skincare treatment suited to the user. The device is able to inspect the user’s skin texture and condition... [More]
Personalized Bespoke Perfumes - This Tramuntana Scent is Customizable to the Wearer's Preferences
SCORE: 4.8
Mild 715 Clicks Pub: Oct 30, 15
Personalized Bespoke Perfumes
This Tramuntana Scent is Customizable to the Wearer's Preferences
The Tramuntana Bespoke Perfume is a collaborative scent that is created between the brand and the wearer to create a completely personalized fragrance. This an innovative concept for anyone looking... [More]
Customizable Face Oils - The Buff's Face Oil Blends and Packages are Tailored to Individuals
SCORE: 6.4
This Quarter and Mild 291 Clicks Pub: Apr 17, 17
Customizable Face Oils
The Buff's Face Oil Blends and Packages are Tailored to Individuals
Across the beauty industry, there are dozens of face oil blends that can be purchased, but The Buff sets itself apart by crafting its formulas with a focus on customization. When a customer places... [More]
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