Automaker Beauty

Auto brands enter the beauty world with limited personal care collabs

Implications - In order to prove their flexibility and communicate their deep understanding of consumer expectations, auto brands are releasing unexpected product collaborations in the personal care category. Such strategic partnerships serve to engage consumers from an alternative angle while still confirming the brands as leaders in the realms contemporary design and luxury.
SCORE: 6.1
This Quarter and Mild Top 4 Examples: 2,787 Total Clicks Jan 16 - Apr 17
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Consumer Insight Topics: FashionMarketingAutosCosmetics
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SCORE: 7
This Quarter and Warm 665 Clicks Pub: Apr 18, 17
Concept Car Spa Soirees
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SCORE: 5.4
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SCORE: 4.4
Mild 986 Clicks Pub: Mar 20, 16
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SCORE: 3.9
This Year and Untested 141 Clicks Pub: Feb 16, 17
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