This Mens Store is Like a Luxurious and Fashionable Community

By: Emilie Picillo - Published: Jan 22, 2014 • References: vknagrani and coolhunting
VK Nagrani is New York's appointment-only mens store for the 72-hour man. Founded on the premise that socks are a definitive way to separate the gentleman from the man, the store has been in operation for 14 years, reinventing mens hosiery by cleverly articulating wearers' wishes. The full range has found a home on Manhattan's Upper East Side, and more specifically, the hosiery is housed in Harvard's 1804 card catalog.

VK Nagrani is more than just a mens apparel store; it's a social club, atelier, showroom and lodge. The space is designed to reflect the brand's commitment to the pursuit of excellence in both craft and entertainment, as Nagrani believes true luxury is never in the label, but in the artist and their skill.