MATCHCo Provides Custom Foundation Makeup from Selfies

By: Michael Hemsworth - Feb 24, 2016
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Finding the right foundation makeup shade to use can be a difficult task, so MATCHCo is here to help users obtain the best product possible in the digital age.

Working with a free app, MATCHCo enables users to take a series of photos with their smartphone of their skin. From here, the company blends the perfect cosmetic for them and ships it out within a week.

The bespoke market is showing little sign of slowing down; everything from clothing, to home decor is seeing a spike in popularity. As this demand for customization expands, brands are adapting with innovative approaches that are quick and affordable to attract consumer segments of all kinds.

MATCHCo foundation makeup arrives in a personalized bottle with the date it was blended and the name of the recipient for an extra dose of charm.