Allure's AR Experience Lets Users Try on the Latest Makeup Looks
Laura McQuarrie — August 13, 2021 — Marketing
References: businesswire
Getting a sense of what's currently popular in the world of makeup no longer means just looking at images online or in the pages of a magazine, as proven by Allure's immersive Summer issue, which offers a makeup try-on experience. Perfect Corp. and Allure collaborated on an interactive issue that leverages the power of artificial intelligence and augmented reality to give readers the ability to try on the season's most coveted makeup looks.
The try-on technology featuring Perfect Corp.'s YouCam Makeup gives Allure fans the power to preview makeup looks that are bold and bright, so that they can get a sense of how they'll look in the latest styles and get perhaps find inspiration outside of their comfort zone.
The try-on technology featuring Perfect Corp.'s YouCam Makeup gives Allure fans the power to preview makeup looks that are bold and bright, so that they can get a sense of how they'll look in the latest styles and get perhaps find inspiration outside of their comfort zone.
Trend Themes
1. Immersive Makeup Try-ons - The use of AR technology in makeup try-on experiences opens opportunities for cosmetic brands to reach consumers in more interactive and engaging ways.
2. AI-augmented Beauty - The integration of AI and AR technologies in beauty products and services creates opportunities for personalized, efficient and innovative experiences that enhance the customer journey.
3. Interactive Publishing - Media companies can leverage AR and AI tech to add interactivity and value to their publications, creating new revenue streams and user engagement opportunities.
Industry Implications
1. Cosmetics - Cosmetic brands can use AR technology to offer virtual try-on experiences that allow customers to explore and experiment with different makeup looks, leading to increased brand loyalty and sales conversion rates.
2. Publishing - Publishing companies can leverage AR and AI technologies to create interactive and engaging content experiences that attract and retain readers, while also driving revenue and advertising opportunities.
3. Beauty Tech - The growing market for beauty tech products and services, including AR and AI-enabled skincare analysis and makeup try-on tools, offers opportunities for startups and established companies to disrupt the traditional beauty industry and create new revenue streams.
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