Blurred QSR

The line between appetizer and main is blurred in casual dining

Implications - As the mainstream consumer becomes more health-conscious, the world of QSR finds a happy home among divergent Millennials and members of Gen Z who seek a mix of novelty and convenience from their food. Hybridized flavors and formats show a sense of adventure and imagination that bodes well with this new, Internet culture-obsessed demographic.
SCORE: 5
This Month and Mild Top 4 Examples: 1,171 Total Clicks Sep 15 - Apr 17
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Consumer Insight Topics: MarketingLifestyleFood
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SCORE: 4.8
This Year and Warm 295 Clicks Pub: Aug 17, 16
Chicken-Based Chips
Taco Bell's New Crispy Chicken Chips Put a Creative Twist on Chicken Tenders
Continuing its effort to offer innovative fast food dishes, Taco Bell has dreamed up a new side dish called Crispy Chicken Chips. Catering to the growing demand for bite-sized snacks, these chips... [More]
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SCORE: 3.3
Mild 548 Clicks Pub: Sep 23, 15
Breadstick Pizza Crusts
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SCORE: 3.5
Mild 260 Clicks Pub: May 14, 16
Cheeseburger Egg Rolls
This In-N-Out Egg Roll Recipe Contains Burger Ingredients for Asian Fusion
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SCORE: 3.1
This Year and Untested 68 Clicks Pub: Dec 14, 16
Shareable Festive Pizzas
This Pizza Hut Singapore Creation Features a Treat for One Lucky Person
For Christmastime this year, Pizza Hut Singapore is selling a Christmas Cheesy Bites Pizza that is topped with red and green parmesan-flavored breadcrumbs. Unlike a traditional pizza that features... [More]
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