Oceanic Diversion

Brands tap into Millennial curiosity through unexpected beachside innovations

Implications - Amplifying the beachside setting, Millennials seek ways to create unique experiences that satiate their sense of wonderment and curiosity. With this demographic’s proclivity towards sharable moments, it becomes important for brands to continue engaging the imaginations of Millennials in new and unexpected ways in order to further generate excitement and increase brand recognition.
SCORE: 7
This Month and Warm Top 6 Examples: 12,565 Total Clicks Sep 15 - Apr 17
Popularity
Activity
Freshness
DEMOGRAPHICS
Upcycled Plastic Beach Huts - These Eco-Friendly Beach Huts Resemble Colorful Upside Down Pine Cones
SCORE: 7
Hot 2,447 Clicks Pub: Feb 24, 16
Upcycled Plastic Beach Huts
These Eco-Friendly Beach Huts Resemble Colorful Upside Down Pine Cones
These stunningly colorful beach huts were created by the architecture firm Spark. The huts themselves are designed to be elevated, like treehouses and are shaped like upside down pine cones. The... [More]
Abstract Beach Saunas - This Futuristic Wooden Sauna Gives Patrons Views of the Ocean
SCORE: 5
This Year and Hot 2,224 Clicks Pub: Aug 15, 16
Abstract Beach Saunas
This Futuristic Wooden Sauna Gives Patrons Views of the Ocean
Architect Emmett McNamara built a beautiful abstract wooden sauna upon the beaches of Inisheer, Ireland. The interesting unit was built as an exhibition for the ‘Drop Everything’ festival,... [More]
Beach Yoga Mats - Twisted Guru's Non-Slip Yoga Mat is Ideal for Striking Poses on the Sand
SCORE: 6.6
Warm 1,447 Clicks Pub: Sep 19, 15
Beach Yoga Mats
Twisted Guru's Non-Slip Yoga Mat is Ideal for Striking Poses on the Sand
Although a yoga mat with a good grip is ideal for the studio, this type of equipment doesn’t function as the best beach yoga mat. In order to address this and make it possible to have yogis... [More]
Ultrasonic Water Hovercrafts - The RENEGADE IQ Lets Riders to Glide Over Water For Faster Drive Time
SCORE: 5.4
This Year and Warm 870 Clicks Pub: Jul 13, 16
Ultrasonic Water Hovercrafts
The RENEGADE IQ Lets Riders to Glide Over Water For Faster Drive Time
For boaters seeking a much more futuristic way to get around on lakes and oceans there is the RENEGADE IQ water hovercrafts that glide rather than submerge themselves into the water. This allows the... [More]
Active Relaxation Beach Chairs - The Panama Banana Beach Lounger and Soccer Goal is Multipurpose
SCORE: 5.9
This Quarter and Mild 5,295 Clicks Pub: Jan 28, 17
Active Relaxation Beach Chairs
The Panama Banana Beach Lounger and Soccer Goal is Multipurpose
The Panama Banana Beach Lounger and Soccer Goal is designed for active relaxation to provide a way to relax when you want and play when you want using just one piece of equipment. The chair is... [More]
Seashell Sound Systems - The Sazae Radio Device Celebrates 90 Years of Radio in Japan
SCORE: 4.3
Mild 282 Clicks Pub: Apr 8, 16
Seashell Sound Systems
The Sazae Radio Device Celebrates 90 Years of Radio in Japan
Created by radio station BayFM78, the Sazae Radio device is a sound system crafted from the body of a real aquatic shell. The brand took 100 sazae seashells and equipped them with internal... [More]
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