Biophilia Design

Nature-inspired aesthetics resonate with the desire to connect with life

Implications - The hypothesis that humans have an inherent desire to seek connection with nature, known as biophilia, is being consciously integrated into product design. Looking to create association between a sense of wellness with their products, brands across industries are leveraging the beauty of the natural world to entice consumers engulfed by the modern digital era. This stylistic deviation taps into the consumer preference towards authenticity and getting in touch with one’s roots.
SCORE: 6.9
This Quarter and Warm Top 6 Examples: 7,695 Total Clicks Oct 15 - Mar 17
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleFoodHealthBranding
Natural Gym Pop-Ups - Biofit is Launching the World's First "Biophyilic Indoor Gym"
SCORE: 9.2
This Year and Viral 3,849 Clicks Pub: Dec 29, 16
Natural Gym Pop-Ups
Biofit is Launching the World's First "Biophyilic Indoor Gym"
Knowing that there are many people who will be kicking off the arrival of a new year with health and fitness goals, Biofit will be launching a natural gym pop-up for a limited time in early January.... [More]
Plant Science Decor - The Biophilia Vase Collection is an Extension of the Plants It Carries
SCORE: 4.1
Hot 1,035 Clicks Pub: Oct 23, 15
Plant Science Decor
The Biophilia Vase Collection is an Extension of the Plants It Carries
There is something gorgeously organic about the Biophilia Vase Collection. Inspired by plant science, each design is meant to become an extension of the foliage it carries. It is comprised of four... [More]
Landscape-Matching Clothes - The 'Blendscapes' Collection Reveals Fashion That Suits Its Environment
SCORE: 7.4
This Year and Hot 1,313 Clicks Pub: Nov 8, 16
Landscape-Matching Clothes
The 'Blendscapes' Collection Reveals Fashion That Suits Its Environment
A collaboration between fashion designer Elsie Gringhuis and photographer Tse Kao has brought about the ‘Blendscapes’ collection. The collection was inspired by the landscapes of the... [More]
Biodiversity Ice Cream Branding - The Selva Nevada Ice Cream Company is Columbian Wildlife-Focused
SCORE: 6.4
This Quarter and Warm 756 Clicks Pub: Feb 23, 17
Biodiversity Ice Cream Branding
The Selva Nevada Ice Cream Company is Columbian Wildlife-Focused
The flavorful experience that the Selva Nevada ice cream company produces in each of its products served as the inspiration behind the exotic branding it has been given. Designed by Siegenthaler &... [More]
Landscape Cosmetics Branding - These Organic Skin Care Collections are Inspired by Nature
SCORE: 5.5
This Year and Mild 402 Clicks Pub: Nov 19, 16
Landscape Cosmetics Branding
These Organic Skin Care Collections are Inspired by Nature
The branding for these organic skin care products was designed by the creative agency ‘Suprematika’ – which managed to create products that appear highly sophisticated despite their... [More]
Outdoor Landscape Cereal Branding - The MOM’s Best Cereals Feature Scrumptiously Inviting Packaging
SCORE: 4.6
This Year and Mild 340 Clicks Pub: Dec 10, 16
Outdoor Landscape Cereal Branding
The MOM’s Best Cereals Feature Scrumptiously Inviting Packaging
The majority of cereal branding focuses solely on characters or the product itself, but the MOM’s Best Cereals packaging takes a different approach. Designed by Ideas that Kick, the cereal... [More]
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