Upleveled Instant

Instant beverages leverage premiumized formats to engage modern consumers

Implications - Fans of time-saving solutions when it comes to their caffeine fix, Millennials are still eager for premium experiences, opting for more gourmet or fun-to-use versions of their favorite instant coffees and teas. This preference demands a shift in focus towards the packaging of quick dissolving beverages, prompting a more engaging format that is not only quick to use but also unique and experiential.
SCORE: 7.2
This Month and Warm Top 6 Examples: 5,722 Total Clicks Feb 16 - Mar 17
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DEMOGRAPHICS
Consumer Insight Topics: LifestyleFoodHealthDrinking
Instant Coffee Beans - This Coffee Concept Turns Compressed Instant Coffee into Beans
SCORE: 6.5
Hot 2,270 Clicks Pub: Feb 10, 16
Instant Coffee Beans
This Coffee Concept Turns Compressed Instant Coffee into Beans
This coffee concept suggests a way to blend the convenience of instant coffee with the freshness and familiarity of a coffee bean. ‘Coffee Kong’ by Korea’s ahhaproject agency is... [More]
Crystallized Instant Coffees - Voilà is Introducing Itself as the "World's Best Instant Coffee"
SCORE: 7.2
This Year and Warm 1,021 Clicks Pub: Aug 5, 16
Crystallized Instant Coffees
Voilà is Introducing Itself as the "World's Best Instant Coffee"
With a campaign on Kickstarter, Voilà is hoping to introduce itself to the world as one of the best instant coffees in the world. What sets this “specialty instant coffee” apart is... [More]
Dissolvable Loose Leaf Teas - 'Tea Drops' Provides a Mess-Free Alternative to Loose Leaf Tea
SCORE: 5.7
This Year and Warm 1,080 Clicks Pub: Mar 31, 16
Dissolvable Loose Leaf Teas
'Tea Drops' Provides a Mess-Free Alternative to Loose Leaf Tea
Tea Drops is an innovative new product that provides an easier way to prepare loose leaf tea. While the demand for tea has grown in recent years, many people still find the process of making loose... [More]
Vitamin-Enriched Instant Coffees - Beanies Flavour Coffee Comes in Several Distinct Flavor Options
SCORE: 6.3
This Month and Warm 335 Clicks Pub: Mar 14, 17
Vitamin-Enriched Instant Coffees
Beanies Flavour Coffee Comes in Several Distinct Flavor Options
Consumer products that are made with the instant preparation formula aren’t often touted as being the healthiest, which is something that Beanies Flavour Coffee aims to change. Formulated with... [More]
Liquid Instant Teas - 'No More Tea Bags' Helps Consumers Make Tea with Just Hot Water
SCORE: 6.9
This Year and Warm 668 Clicks Pub: Oct 14, 16
Liquid Instant Teas
'No More Tea Bags' Helps Consumers Make Tea with Just Hot Water
Consumers are familiar with the concept of instant coffee, but when it comes to tea, there is generally some sort of steeping process involved that requires waiting—‘No More Tea Bags’... [More]
Instant Tea Tablets - This Concept Imagines Soluble Tea Tablets for Day and Night
SCORE: 5.1
This Year and Mild 348 Clicks Pub: Dec 16, 16
Instant Tea Tablets
This Concept Imagines Soluble Tea Tablets for Day and Night
These ‘Day&Night’ tea tablets are a concept from designer Matías Papalini, who imagines that there should be an easier way to enjoy either an energizing or relaxing tea for the day... [More]
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