Grown-Up Divergence

Franchises enter new territory to connect with adult consumers

Implications - With online communities breathing new life into fandom, companies are adopting innovative, unexpected ventures to reach fans of all ages, including adults. Providing content, space and products that appeal to more grown up tastes, franchises with generally younger fanbases are able to expand their reach.
SCORE: 7
This Month and Warm Top 4 Examples: 2,686 Total Clicks Nov 16 - Feb 17
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Consumer Insight Topics: Pop CultureFashionCosmetics
Fantasy Makeup Palettes - This Fan-Created Harry Potter Makeup Palette Features the Four Houses
SCORE: 8.2
This Year and Hot 1,428 Clicks Pub: Nov 7, 16
Fantasy Makeup Palettes
This Fan-Created Harry Potter Makeup Palette Features the Four Houses
A fan-created Harry Potter makeup eye shadow palette image was recently posted on Imgur. The four palettes represent the the dormitories of Harry Potter by colors and labels: Gryffindor, Slytherin,... [More]
Fairy Tale Rose Speakers - The Enchanted Rose Bluetooth Speaker is an Official Disney Product
SCORE: 8.2
This Month and Warm 693 Clicks Pub: Feb 22, 17
Fairy Tale Rose Speakers
The Enchanted Rose Bluetooth Speaker is an Official Disney Product
The ‘Enchanted Rose Bluetooth Speaker’ is an officially licensed piece of Disney merchandise released in conjunction with the upcoming ‘Beauty and the Beast’ live-action movie.... [More]
Spinning Toy Bars - Takara Tomy is Opening Up a Beyblade Bar in Japan for Adults
SCORE: 5.6
This Quarter and Mild 295 Clicks Pub: Dec 23, 16
Spinning Toy Bars
Takara Tomy is Opening Up a Beyblade Bar in Japan for Adults
In the new year, Takara Tomy will be putting a spotlight on its spinning toys by launching the ‘Bakuten Shoot Beyblade Bar’ in Japan. While spinning tops are typically designed, branded... [More]
Fairy Tale Beauty Serums - This Limited-Edition My Daily Dose Skin Serum is a Disney Collectible
SCORE: 5.1
This Month and Mild 270 Clicks Pub: Feb 27, 17
Fairy Tale Beauty Serums
This Limited-Edition My Daily Dose Skin Serum is a Disney Collectible
The My Daily Dose Custom-Blended Serum Set from Skin Inc. is a popular product that’s now being offered in a limited-edition variety for fans of Disney’s Beauty and the Beast. Skin Inc.... [More]
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