Utilitarian Ephemera

Collectors are enticed by special design-led ticketing collaborations

Implications - While the phenomenon of collecting ephemera is rooted in the old world, recently, brands and institutions are collaborating to transform everyday paper tickets into treasured pieces of art. In addition to solidifying the social and cultural currency of such brands, this progression suggests a new collective nostalgia for printed matter in the digital age, and the opportunity for brands to insert themselves in this meaningful space.
SCORE: 5.6
This Year and Mild Top 5 Examples: 2,781 Total Clicks Oct 15 - Feb 17
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DEMOGRAPHICS
Streetwear Brand Transit Cards - Supreme Created Custom MetroCards for Style-Savvy Commuters
SCORE: 8.9
This Year and V. Hot 1,315 Clicks Pub: Feb 18, 17
Streetwear Brand Transit Cards
Supreme Created Custom MetroCards for Style-Savvy Commuters
The iconic streetwear brand Supreme recently teamed up with New York’s Metropolitan Transit Authority to create custom MetroCards for the city’s most fashion-forward commuters. While the... [More]
Artist-Designed Ski Lift Tickets - Takashi Murakami Has Designed Souvenir Lift Tickets in Aspen
SCORE: 4.5
Mild 218 Clicks Pub: Oct 8, 15
Artist-Designed Ski Lift Tickets
Takashi Murakami Has Designed Souvenir Lift Tickets in Aspen
Part of a larger campaign entitled “Art in Unexpected Places,” Japanese artist Takashi Murakami has designed a series of limited edition ski lift tickets for Aspen Snowmass in the... [More]
Special-Edition Movie Tickets - Regal Cinemas is Offering an 'Ultimate Ticket' to Star Wars Fans
SCORE: 4.2
This Year and Untested 341 Clicks Pub: Jan 13, 17
Special-Edition Movie Tickets
Regal Cinemas is Offering an 'Ultimate Ticket' to Star Wars Fans
‘Star Wars’ aficionados are known for seeing each film multiple times and now Regal Cinema’s is offering the most die-hard fans an opportunity to do exactly that with something... [More]
Commemorative Subway Passes - The Taipei Metro Has Released a Year of the Monkey Pass
SCORE: 2.3
Untested 806 Clicks Pub: Feb 11, 16
Commemorative Subway Passes
The Taipei Metro Has Released a Year of the Monkey Pass
In order to celebrate the recent beginning of the Year of the Monkey, the Taipei Metro service has released a special edition subway pass that serves to commemorate the Chinese New Year event. In... [More]
Ticket-Inspired Towels - This Beach Towel Design by Cineplex Provides a Free Trip to the Movies
SCORE: 4.3
This Year and Untested 101 Clicks Pub: Jul 27, 16
Ticket-Inspired Towels
This Beach Towel Design by Cineplex Provides a Free Trip to the Movies
Cineplex Entertainment is now using fun beach towel designs as part of a campaign called ‘Weather or Not’ to drive people to visit its theaters and catch a show. The white towels... [More]
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