Celebratory Specialization

Brands celebrate niche holidays with unique promotions and discounts

Implications - Beyond major holidays like Christmas or Thanksgiving, brands are celebrating more specialized days very specific to particular product offerings. Though not widely recognized, these holidays provide brands with an opportunity to create unique and light-hearted limited-time promotions.
SCORE: 6.6
This Quarter and Warm Top 4 Examples: 2,672 Total Clicks Feb 16 - Feb 17
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Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Thirst-Quenching Tea Promotions - DAVIDsTEA's Travel Mug Promotion Celebrates National Iced Tea Day
SCORE: 5.4
This Year and Hot 859 Clicks Pub: Jun 10, 16
Thirst-Quenching Tea Promotions
DAVIDsTEA's Travel Mug Promotion Celebrates National Iced Tea Day
Timed to coincide with National Iced Tea Day, DAVIDsTEA is rolling out a new travel mug promotion that helps customers beat the heat in a refreshing way. Not only does the promotion allow customers... [More]
Celebratory Pizza Promotions - This Promotion Celebrates National Pizza Day with Tweets
SCORE: 6.2
Hot 1,217 Clicks Pub: Feb 9, 16
Celebratory Pizza Promotions
This Promotion Celebrates National Pizza Day with Tweets
This year, National Pizza Day falls on Pancake Tuesday, which means consumers have plenty of choices when it comes to indulging in something delicious. For those who prefer savory over sweet, Pizza... [More]
Festive Fajita Promotions - This Chain is Celebrating National Fajita Day with a Special Meal Deal
SCORE: 6
This Year and Mild 308 Clicks Pub: Aug 16, 16
Festive Fajita Promotions
This Chain is Celebrating National Fajita Day with a Special Meal Deal
On Thursday, August 18th, On The Border Mexican Grill & Cantina is celebrating the first-ever National Fajita Day. In order to mark the occasion, the chain is offering a special meal deal that... [More]
Celebratory Iced Tea Promotions - This Starbucks Promotion Celebrates National Iced Tea Day
SCORE: 4.6
This Year and Mild 288 Clicks Pub: Jun 8, 16
Celebratory Iced Tea Promotions
This Starbucks Promotion Celebrates National Iced Tea Day
In honor of National Iced Tea Day, Starbucks will be running a buy one, get one free deal on its Teavana Shaken Iced Teas. The new promotion comes hot on the heels of the announcement that the... [More]
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