This NESCAFE Ad Offers a Look Behind a Popular Emoji

By: Laura McQuarrie - Jul 22, 2016
References: nescafe & adeevee
With few words, the 'Emojis' ad from NESCAFÉ gives a story to one of the most popular emojis. The ad expresses that the instant coffee product serves as "The power behind any connection," which is demonstrated by showing the backside of the elated emoji with the brand's iconic red coffee cup in hand.

While this advertisement is not tied to the NESCAFÉ Emoticons app, it's worth noting that the instant coffee brand does have its own standalone app that helps people share coffee-themed emojis with their friends.

Since emojis have been called "a valid and near-universal method of expression in all languages," they are now often featured as the focal point of official brand advertisements.