From VR-Powered Hybrid Retail to Virtual Reality Flavor Journeys

By: Rebecca Byers - Nov 11, 2015
Product awareness campaigns that make use of virtual reality technology speaks to the practical business applications of VR headsets. Whether to provide an educational introduction to a product and it's best uses or to showcase the latest couture collection during its runway debut in Paris, brands have the chance to cultivate well-informed awareness of products and services by developing genuinely engaging content to be viewed on VR headsets.

A great example of such an application is the VR snowboarding experience created by Mountain Dew's Backcountry Boarding and the Burton US Open. The mountainside video puts viewers in the shoes of an adventurous boarder that is sure to inspire a trip to the sky hills as soon as possible, but more importantly it showcases the optimal use for Burton products.