Westfield's Future Fashion Project Leverages Augmented Reality

By: Meghan Young - Mar 23, 2015
References: uk.westfield & psfk
Future Fashion is an ad campaign project that lets shoppers experience the latest spring and summer looks in new ways. Leveraging augmented reality, social media and user-generated curation, Future Fashion is an installation that will hit Westfield mall at the end of this month. Set up as a pop-up, it will focus on denim, floral and future modern.

Comprised of three separate experiences, the Future Fashion project will allow people to create their own fashion journey when wearing a virtual reality headset, try on the latest designs through digital avatars and even curate their own coveted products. Further unique content will include quizzes, trend reports, tutorials and mobile focused videos for more engagement and knowledge.