This Magazine Incorporated VR Footage into Its Latest Cover Shoot

By: Katherine Pendrill - Oct 15, 2015
References: instyle & psfk
'InStyle' magazine recently included VR footage as part of the bonus content for its November issue. The fashion industry has been quick to embrace the benefits of VR technology due to the visual aspect of editorials. The latest use of VR technology comes in the form of fashion photoshoot.

For the November issue of InStyle, the magazine is giving viewers the opportunity to view VR-only bonus content. The VR footage is based on the photoshoot with actress Drew Barrymore. The video takes viewers through the process of taking the perfect cover photo by looking at the make-up used and the wardrobe choices presented to the actress. In order to view the footage, viewers need a Google Cardboard device or the InStyle Viewer.

The VR tour gives viewers a new way to engage with traditional media formats such as magazines.