Tommy Hilfiger's Virtual Reality Retail Store Provides a Runway Experience

By: Cadhla Gray - Oct 26, 2015
References: businesswire & brandchannel
Tommy Hilfiger's 5th Avenue location is now offering a virtual reality retail experience that invites customers to be transported to the runway show that first debuted the clothing lines. The front-and-center experience of the February 2015 NYC Armory show gives customers a unique reason to go to the store that then leads to them making purchases.

The unique 3D 360-degree experience was executed with the help of 'WeMakeVR.' It allows viewers to be taken behind the stage, standing beside the models before they walk the runway. It also introduces the Fall collection in a creative and memorable way, making it more likely that customers will want to purchase items that they saw in the video.

Enhancing retail fashion with interactive experiences, more Hilfiger virtual reality retail locations will follow in major European cities like London, Paris and Milan.