A movement in alcohol translates to eating
Implications - The concept of "small-batch" was born in the world of craft beer, referring to experimental brews released in limited quantities. The exclusivity of this approach attracted consumers who prioritize exclusivity. This makes it an attractive prospect for other categories, such as snacking, to add an element of elitism.
Workshop Question - How can your brand integrate an element of exclusivity into your products and services?
Trend Themes
1. Small-batch Manufacturing - Small-batch food and drink manufacturing that incorporates an element of elitism is driving consumer interest in limited quantity, craft products.
2. Healthy, Natural Snacking - Consumer interest in healthy and inventive snacking is driving demand for all-natural, small-batch snack products that incorporate fruits, nuts, seeds, and other healthful ingredients.
3. Anti-gmo and Organic Product Demand - Growing consumer demand for anti-GMO and organic products is leading to a trend in small-batch and artisanal products that emphasize responsible food sourcing and traditional crafting methods.
Industry Implications
1. Food and Beverage Manufacturing - Innovative and small-batch manufacturing processes are upping the ante for food and drink manufacturers looking to respond to changing consumer preferences.
2. Luxury Goods - Consumer interest in high-end and exclusive products is leading to a growing trend in small-batch and artisanal luxury goods offerings.
3. Healthy Living and Wellness - The demand for healthy, all-natural, and organic products is driving innovation in small-batch and artisanal product offerings that emphasize natural ingredients and traditional crafting methods.
