Post-Ironic Tourist

Statement pieces celebrate the normcore in stereotypical tourist attire

Implications - Fashion-forward consumers can be observed channeling nostalgia with post-ironic statement pieces inspired by the image of a stereotypical tourist from both streetwear and luxury brands. This unique shift highlights the all-encompassing nature of the normcore fashion movement in taking inspiration from seemingly overlooked references and the meaning of attached to such kinds of utilitarian dress.
SCORE: 7
This Quarter and Warm Top 5 Examples: 4,958 Total Clicks Jun 16 - Feb 17
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Consumer Insight Topics: FashionShoes
Men's Couture Streetwear - The Fall/Winter Louis Vuitton Collection Was Presented with Supreme
SCORE: 8.7
This Quarter and V. Hot 2,718 Clicks Pub: Jan 19, 17
Men's Couture Streetwear
The Fall/Winter Louis Vuitton Collection Was Presented with Supreme
The runway show which saw the 2017 Fall/Winter Louis Vuitton collection’s debut was complemented with a number of Supreme accessories. The choice to include the streetwear giant’s bags,... [More]
City-Centric Hawaiian Shirts - These Wacko Maria Shirts Have a Vintage Vacation-Ready Look
SCORE: 7.1
This Quarter and Warm 990 Clicks Pub: Jan 2, 17
City-Centric Hawaiian Shirts
These Wacko Maria Shirts Have a Vintage Vacation-Ready Look
After releasing a line of apparel in celebration of the anniversary of its ‘Paradise Tokyo’ flagship, the Japanese clothing label is back with a fresh series of Wacko Maria shirts.... [More]
Minimalist Streetwear Visors - These Dime MTL Hats Use a Simplistic White and Gray Color Palette
SCORE: 5.9
This Quarter and Warm 553 Clicks Pub: Jan 9, 17
Minimalist Streetwear Visors
These Dime MTL Hats Use a Simplistic White and Gray Color Palette
Dime MTL, a Canadian skateboarding brand that offers hats, hoodies, tees and other streetwear products, recently expanded on its offerings with a sleek white and gray visor. Perfect for consumers... [More]
Premium Artisan Camera Straps - The Cruick Leather Camera Straps are Designed to Last a Lifetime
SCORE: 6.7
This Quarter and Warm 317 Clicks Pub: Feb 17, 17
Premium Artisan Camera Straps
The Cruick Leather Camera Straps are Designed to Last a Lifetime
Despite a shift towards smartphones for taking pictures many photographers still utilize traditional SLRs and DSLRs to snap shots, so the Cruick Leather Camera Straps are intended to offer a quality... [More]
Tropical Skate Shoes - These Vans Sneakers are Patterned with Hawaiian Hula Girls
SCORE: 4.6
This Year and Mild 380 Clicks Pub: Jun 7, 16
Tropical Skate Shoes
These Vans Sneakers are Patterned with Hawaiian Hula Girls
The ‘Digi Hula Old Skool’ is the name of a version of tropical Vans sneakers—released to the public just in time for the upcoming summer season. The shoes use the brand’s... [More]
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