Statement pieces celebrate the normcore in stereotypical tourist attire
Implications - Fashion-forward consumers can be observed channeling nostalgia with post-ironic statement pieces inspired by the image of a stereotypical tourist from both streetwear and luxury brands. This unique shift highlights the all-encompassing nature of the normcore fashion movement in taking inspiration from seemingly overlooked references, and the meanings attached to such kinds of utilitarian dress.
Workshop Question - How can your brand simplify its products and evoke a sense of nostalgia or familiarity in the process?
Trend Themes
1. Post-ironic Fashion - The emergence of post-ironic fashion creates opportunities for brands to offer ironic, statement pieces inspired by normcore fashion.
2. Retro Tropical Prints - There is a resurgence in demand for old-school vintage tropical prints in fashion, and brands can take advantage of this trend to create statement pieces with retro images such as cityscapes and palm trees.
3. Luxury Streetwear - Collaborations between high-end and streetwear brands create opportunities for the former to appeal to a younger and trendier market while giving the latter more exposure to a broader audience.
Industry Implications
1. Fashion - Fashion brands can incorporate retro, tropical prints and post-ironic fashion to create unique statement pieces and appeal to younger consumers.
2. Photography - Brands can create premium camera straps for photographers with high-end materials that offer durability and longevity.
3. Footwear - Collaborations between fashion brands and footwear brands create new designs and opportunities to appeal to a broader market with functional and stylish shoes.
6 Featured, 54 Examples:
196,696 Total Clicks
Date Range:
Jun 16 — May 17
Trending:
Warm
Consumer Insight Topics:
