Rustic Leisure

Older Millennials engage in bucolic pastimes in a move toward simplicity

Implications - As older Millennials leave young adulthood behind in favor of their mid-30s, the desire to continue engaging in an act of play to blow off steam remains. This, combined with a fascination for simplicity as a backlash of over-digitization, has spawned an interest in more bucolic forms of leisure.
SCORE: 7.1
This Year and Warm Top 5 Examples: 14,811 Total Clicks Jun 16 - Feb 17
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Consumer Insight Topics: LifestyleFood
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SCORE: 8.8
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SCORE: 7.3
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SCORE: 2.4
This Year and Untested 137 Clicks Pub: Jun 7, 16
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