Blatant Label

Brands showcase ingredient lists to enhance trust and empower consumers

Implications - Knowing that ingredients are one of the first places consumers look when deciding whether an item suits their lifestyle, dietary restrictions and family eating habits, brands are starting to showcase their ingredients in a very literal way. Listing out the ingredients and formulation of products demonstrates a shift towards genuine engagement as brands lift the veil and empower shoppers who want to make informed choices.
SCORE: 5.9
This Quarter and Mild Top 4 Examples: 7,153 Total Clicks Nov 15 - Feb 17
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Recipe-Listing Juice Packaging - Green Press is a Cold-Pressed Juice Bar in Melbourne
SCORE: 5.7
Warm 4,953 Clicks Pub: Feb 28, 16
Recipe-Listing Juice Packaging
Green Press is a Cold-Pressed Juice Bar in Melbourne
Green Press is a Melbourne cold-pressed juice bar boasting vibrant, informative packaging for its range of healthy beverages. Boasting a clean sans serif font spelling out the brand’s name in... [More]
Recipe-Focused Protein Packaging - The Natural Snack RXBars Put the Ingredients at the Forefront
SCORE: 4.9
Warm 612 Clicks Pub: Nov 24, 15
Recipe-Focused Protein Packaging
The Natural Snack RXBars Put the Ingredients at the Forefront
The RX Coconut Chocolate bars are a natural snack alternative for those interested in maintaining a healthy diet. The packaging reflects the branding ideals with a recipe-focused design that lists... [More]
Playful Energy Bar Labels - These Labels are Both Sophisticated and Playful
SCORE: 4.3
This Year and Mild 1,341 Clicks Pub: Aug 29, 16
Playful Energy Bar Labels
These Labels are Both Sophisticated and Playful
These energy bar labels were designed to appeal to adults and children alike with simple but playful imagery and colors. The ‘Day’ energy bars contain healthy ingredients and the brand... [More]
Straight-Forward Dried Fruit Branding - The Gymarket Organic Products are Simple and Healthy
SCORE: 4.6
This Year and Untested 247 Clicks Pub: Nov 27, 16
Straight-Forward Dried Fruit Branding
The Gymarket Organic Products are Simple and Healthy
Created and designed by Radmir Völk, the Gymarket organic products are intended to be a straight-forward and design-conscious method for consumers to identify healthy foods. Including dried fruit... [More]
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