One-Size Fits None

Campaigns incorporate an omnicultural view that extends beyond diversity

Implications - As products and services expand to reflect the rich cultural makeup of the population, advertising efforts can be observed leading with non-centered perspectives that fall in line with a view to omniculturalism, effectively celebrating difference as the only norm. Moving away from marketing plans best described as "siloed" and specialty ad shops, this progression demonstrates the need for brands to engage consumers around values less tied to traditional markers of identity such as race, geographic location and gender.
SCORE: 5.9
This Year and Mild Top 5 Examples: 4,700 Total Clicks Feb 15 - Jan 17
Popularity
Activity
Freshness
DEMOGRAPHICS
Body-Positive Denim Ads - 'OITNB' Actress Adrienne C. Moore Stars in the Latest 'Torrid' Jeans Ad
SCORE: 6.5
This Year and Warm 1,863 Clicks Pub: Jul 22, 16
Body-Positive Denim Ads
'OITNB' Actress Adrienne C. Moore Stars in the Latest 'Torrid' Jeans Ad
Fashion brand ‘Torrid’ has a new campaign that features 11 women in its plus-size denim. The company wants to prove that all women are beautiful, no matter their size or shape. Models,... [More]
Multicultural Emoji Characters - Apple Adds Diversity to Its Emoji Keyboard
SCORE: 5.1
Warm 2,057 Clicks Pub: Feb 24, 15
Multicultural Emoji Characters
Apple Adds Diversity to Its Emoji Keyboard
As promised, the next Apple iOS 8.3 update will include new, multicultural emoji when it’s released to the public this spring. The updated keyboard will feature a skin modifying component,... [More]
Identity Inclusive Games - The Sims 4 Update Diversified the Game's Gender Options
SCORE: 6
This Year and Warm 464 Clicks Pub: Jun 13, 16
Identity Inclusive Games
The Sims 4 Update Diversified the Game's Gender Options
Electronic Arts Inc. is working to make the popular life-simulating game more inclusive with The Sims 4 update. The game, around now for 16 years, has previously included only two gender options,... [More]
Diverse Foundation Campaigns - This L'Oreal True Match Commercial Celebrates Different Skin Shades
SCORE: 5.1
This Year and Untested 184 Clicks Pub: Jan 13, 17
Diverse Foundation Campaigns
This L'Oreal True Match Commercial Celebrates Different Skin Shades
L’Oreal True Match is a makeup foundation that comes in a total of 33 variations to ensure that everyone is able to get the most out of it. This is what makes the mainstream makeup brand&#... [More]
Diverse Children's Programming - RainbowMe is a Platform That Brings Diverse Television to Children
SCORE: 2
Untested 132 Clicks Pub: Oct 15, 15
Diverse Children's Programming
RainbowMe is a Platform That Brings Diverse Television to Children
There is a lack of racially diverse television programming for children on both mainstream media as well as less popular stations. To fill this void, RainbowMe is an entertainment platform that... [More]
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