Instagrammable WELLth

Wellness is pushed as a status symbol through design-conscious health

Implications - The Attention Economy is of the utmost importance to the Millennial group whose disposable income is lower and slower to emerge than other generations, making all parts of the Millennial lifestyle an opportunity to boast status. This is especially true of health, as "Wellth" -- the idea of carefully curated physical well-being -- is being integrated into products and services by way of design-consciousness and deliberate "Instagrammability."
SCORE: 6
This Quarter and Mild Top 5 Examples: 6,667 Total Clicks May 15 - Jan 17
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Sweetheart Pharmacy Interiors - This Madrid Pharmacy Features a Romantic Ode to Health
SCORE: 6.1
Warm 3,837 Clicks Pub: May 12, 15
Sweetheart Pharmacy Interiors
This Madrid Pharmacy Features a Romantic Ode to Health
This Madrid pharmacy boasts a luminous and romantic interior design characterized by its heart motif. The whiteout interior of the S’ana Pharmacy in the city of Madrid, Spain is made even more... [More]
Transparent Daily Multivitamins - Ritual Multivitamins Contain No Synthetic Fillers or GMOs
SCORE: 6.6
This Year and Warm 816 Clicks Pub: Nov 15, 16
Transparent Daily Multivitamins
Ritual Multivitamins Contain No Synthetic Fillers or GMOs
Ritual multivitamins are both figuratively and literally transparent. Literally speaking, the capsules themselves allow consumers to see exactly what’s inside, and in figurative terms, the... [More]
Warrior-Inspired Supplements - Wild Health Warriors Makes Chinese-Inspired Supplements for Health
SCORE: 6.4
This Quarter and Mild 252 Clicks Pub: Dec 28, 16
Warrior-Inspired Supplements
Wild Health Warriors Makes Chinese-Inspired Supplements for Health
Wild Health Warriors is the name of a new producer of supplements for health that takes cues from Chinese practices. Its product range covers a variety of aids for boosting the immunity system,... [More]
Eclectic Pharmacy Branding - Rumeli70 Pharmacy's Logo and Packaging References Turkish Art
SCORE: 2.5
Mild 1,551 Clicks Pub: Sep 24, 15
Eclectic Pharmacy Branding
Rumeli70 Pharmacy's Logo and Packaging References Turkish Art
Istanbul-based designer Ipek Eris conceived Rumeli70’s pharmacy branding. Unlike most pharmacies that can be marketed with bare and institutional graphics, this medical retailer is more... [More]
Department Store Fitness Studios - The YUNG CLUB is a Pop-Up Gym Located Inside Selfridges
SCORE: 3.7
This Year and Untested 211 Clicks Pub: Jun 16, 16
Department Store Fitness Studios
The YUNG CLUB is a Pop-Up Gym Located Inside Selfridges
To promote Selfridges’ new wellness section, the iconic department store created a pop-up fitness studio called the YUNG CLUB. Instead of simply using traditional displays to promote the idea... [More]
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