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Multifaceted Moringa

The health conscious add moringa to their list of favored ingredients

Implications - Long revered for its anti-inflammatory and anti-oxidant properties, moringa has become a trusted ingredient in the eyes of consumers and can be seen included in a wide variety of beauty and nutritional products. This progression toward ingredient-driven purchases highlights the drivers of health-conscious consumers looking for natural remedies in self-care products and beyond.
Workshop Question - Imagine that your brand has to create one new product that can be utilized by consumers to increase their daily wellness?
Trend Themes
1. Ingredient-driven Purchases - Health-conscious consumers are looking for natural remedies in self-care products and beyond, emphasizing the importance of ingredient-driven purchases.
2. Plant-based Supplements - Consumers are seeking plant-based supplements and powders, with Moringa being an ideal supplement for vegans & vegetarians lacking in obtaining minerals from animal-based products.
3. Natural Anti-aging Products - The demand for all-natural ingredients and anti-aging creams is increasing, with Moringa and Amla oils proven to be effective for eliminating wrinkles in the eye area and beyond.
Industry Implications
1. Health & Wellness - The health-conscious trend towards natural ingredients and plant-based supplements and powders represents a disruptive innovation opportunity for companies in the health and wellness industry.
2. Beauty - Natural anti-aging products, such as Moringa and Amla oil creams, represent a disruptive innovation opportunity for companies in the beauty industry.
3. Food & Beverage - The demand for plant-based supplements and powders, as well as natural energy beverages, represents a disruptive innovation opportunity for companies in the food and beverage industry.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
132,246 Total Clicks
Date Range:
Jan 16 — Apr 18
Trending:
Average

Featured Examples

Plant-Based Calcium Powders
Plant-Based Calcium Powders
The Juice Truck's Moringa Supplement Offers Animal-Free Protein
The Moringa Powder is a product sold through The Juice Truck that offers a plant-based calcium source pulled from Moringa Oleifera trees located throughout southern Asia. The tree is rich in... MORE
Superfood Beauty Tonics
Superfood Beauty Tonics
The Cluo Juices Feature Skin-Boosting Ingredients Such as Moringa
Designed to improve the appearance of skin from the inside out is the Cluo line of beauty tonic juices that harness the natural benefits of superfood Moringa. The drinks come in a set of three and... MORE
Pollutant-Proof Lotions
Pollutant-Proof Lotions
This Hydrating Active Lotion Moisturizes and Protects Your Skin
Decleor Paris has launched an exceptional new anti-pollution hydrating active lotion that is designed to moisturize your skin whilst also protecting it from the detrimental effects of air pollutant... MORE
Oil-Based Skin Creams
Oil-Based Skin Creams
The Grenera Moringa Skin Care Cream Provides Natural Skin Support
The Grenera moringa skin care cream aims at helping to eliminate existing wrinkles and fine lines, while also helping to prevent new ones from forming. The secret to the success of the Grenera anti-... MORE
Tropical Algae-Infused Teas
Tropical Algae-Infused Teas
The 'Deep Blue Spirulina' by David's Tea Boasts a Brilliant Hue
As part of The Splash Collection, David’s Tea unveiled ‘Deep Blue Spirulina’ as a unique new kind of tea for consumers to enjoy in the hot weather. At its base, the blend is a... MORE
Energizing Tea Beverages
Energizing Tea Beverages
The BluePrint Tea Juices Incorporate Natural Energy Ingredients
The new line of energy drinks from BluePrint consists of tea juices that have a balanced roster of benefits to help keep energy levels and nutritional benefits up. The BluePrint energy drinks... MORE

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