'Kickapoo Joy Juice' is a Comic Strip-Inspired Carbonated Soft Drink

By: Laura McQuarrie - Sep 9, 2016
References: drinkkickapoo & bevindustry
'Kickapoo Joy Juice' is the name of a new carbonated soft drink from Monarch Beverage that's being launched as a real-world version of a beverage found in the 'Li’l Abner' comic strip by Al Capp.

While the comic strip ran in US newspapers from the 30s to the 70s, the fictive beverage is being reintroduced to consumers in a tangible format. The beverage itself is a citrus-flavored soft drink that is made with natural ingredients, flavors and real sugar.

To top it off, the retro-inspired soft drink is being sold in green glass bottles, which taps into a beverage market that's currently brimming with high-quality craft sofas that are made with care and authentic natural ingredients.