This Natural Food Company's Brand Identity Boasts Illustrated Elements

By: Jana Pijak - Sep 3, 2015
References: behance.net
Greek natural food company Phaos boasts an eye-catching brand identity, designed by Sofia Karioti. The brand specializes in superfood-infused products like organic chocolates, healthy beverages and a range of nutritious supplements that boost one's energy and immune system.

From its packaging to its promotional materials -- like business cards and even its website interface -- Phaos keeps its illustrated elements consistent. The brand's superfood ingredients are illustrated and hand-rendered using colored pencils. These illustrations of fruit like plums, peaches and goji berries are transferred to the natural food company's packages, shopping bags and its other promotional items.

In addition to capturing Phaos' business philosophy perfectly, this brand identity project also celebrates the company's naturally sourced and health-conscious ingredients.