Independent Preservation

Boomers are empowered to remain themselves through health products

Implications - Previously, health and wellness products and services targeted to Boomers focused in on the concept of "anti-aging." However, Boomers are finding independence is as important to them in retirement age as it was during their youth, creating a need for health products that enable them to embrace their new identities in a more empowering, lighthearted manner.
SCORE: 6.9
This Year and Warm Top 4 Examples: 4,388 Total Clicks Nov 15 - Jan 17
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Consumer Insight Topics: TechLife-StagesBoomers
Boomer-Centric Electric Bikes - 'Evelo' Electric Bicycles are For Riders Aged 50 and Up
SCORE: 8.5
This Year and Hot 1,725 Clicks Pub: Nov 24, 16
Boomer-Centric Electric Bikes
'Evelo' Electric Bicycles are For Riders Aged 50 and Up
‘Evelo’ is an electric bicycle company that builds bikes for a less common group of riders: people aged 50 and over. Especially in urban centers, riding a bike to commute can be a... [More]
Boomer Beauty Haircare - These Products are Designed for Enhancing Naturally Gray Hair
SCORE: 6.1
Warm 1,231 Clicks Pub: Jan 6, 16
Boomer Beauty Haircare
These Products are Designed for Enhancing Naturally Gray Hair
High-end hair care brand ‘davines’ is producing a shampoo and conditioner that are specially formulated for enhancing the look of naturally grey hair. For many boomer women, embracing... [More]
Accessible Age-Friendly Fitness - This Ontario Company Was Made to Improve Older Adult Fitness
SCORE: 6.3
This Year and Warm 1,246 Clicks Pub: Aug 19, 16
Accessible Age-Friendly Fitness
This Ontario Company Was Made to Improve Older Adult Fitness
Founded by Adriana Christopoulos, ‘Boomers for Fitness’ is a company that was designed to provide older adult fitness programs and healthy lifestyle support to consumers throughout the... [More]
Ex-Hippie Mindfulness Apps - Dharma Seed Offers Guidance from and for Boomers
SCORE: 3.5
Untested 186 Clicks Pub: Nov 25, 15
Ex-Hippie Mindfulness Apps
Dharma Seed Offers Guidance from and for Boomers
Dharma Seed is an organization that hosts inspirational keynotes by the world’s most respected spiritual healers and meditation experts. Its mobile app lets users stream mindfulness keynotes... [More]
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