Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Independent Preservation

Boomers are empowered to remain themselves through health products

Implications - Previously, health and wellness products and services targeted to Boomers focused in on the concept of "anti-aging." However, Boomers are finding independence is as important to them in retirement age as it was during their youth, creating a need for health products that enable them to embrace their new identities in a more empowering, lighthearted manner.
Workshop Question - As consumer needs and desires change with each new generation, what practices are in place that enable your brand to adapt quickly to these new changes?
Trend Themes
1. Empowering Aging Boomers - Focus in health products and services has shifted towards independence and embracing new lifestyles in retirement age for Boomers.
2. Accessible Fitness for Older Adults - Companies are offering boomers more accessible ways to improve their physiques and overall health through fitness programs.
3. Natural, Age-defying Skincare - Skincare brands are using natural ingredients like moth bean and caviar extract to provide gentler anti-aging solutions without harsh chemicals.
Industry Implications
1. Fitness and Wellness - Focus is on creating more accessible fitness programs and healthier lifestyle support for aging boomers.
2. Skincare and Beauty - Natural ingredients are utilized for age-defying skincare solutions that cater to the changing needs of boomers.
3. Transportation - E-bike companies are targeting the older generation with bikes that offer a more accessible and safer mode of transportation for aging boomers.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
196,708 Total Clicks
Date Range:
Jan 16 — Feb 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Boomer-Centric Electric Bikes
Boomer-Centric Electric Bikes
'Evelo' Electric Bicycles are For Riders Aged 50 and Up
‘Evelo’ is an electric bicycle company that builds bikes for a less common group of riders: people aged 50 and over. Especially in urban centers, riding a bike to commute can be a... MORE
Boomer Beauty Haircare
Boomer Beauty Haircare
These Products are Designed for Enhancing Naturally Gray Hair
High-end hair care brand ‘davines’ is producing a shampoo and conditioner that are specially formulated for enhancing the look of naturally grey hair. For many boomer women, embracing... MORE
Accessible Age-Friendly Fitness
Accessible Age-Friendly Fitness
This Ontario Company Was Made to Improve Older Adult Fitness
Founded by Adriana Christopoulos, ‘Boomers for Fitness’ is a company that was designed to provide older adult fitness programs and healthy lifestyle support to consumers throughout the... MORE
Age-Defying Moth Bean Skincare
Age-Defying Moth Bean Skincare
Supermood's Youth Glo Luxury Peel is Infused With Natural Retinols
Supermood’s Youth Glo Luxury Peel is infused with natural extracts like moth bean, apple, cornflower and seabuckthorn that work together to soothe and balance skin. Additionally, this formula... MORE
Anti-Aging Men's Cleansers
Anti-Aging Men's Cleansers
The Detoxifying Chamuel Men Facial Wash Fights Wrinkles, Acne and More
The Chamuel Men Facial Wash from Chamuel Products is an all-new product targeting men in North America and Europe who are seeking straightforward and simplified skincare solutions. In the process... MORE
Smoothing Caviar Haircare
Smoothing Caviar Haircare
Alterna's Anti-Aging Haircare Collection is Powered by Caviar Extract
Alterna recently added to its Caviar Anti-Frizz line with a trio of new anti-aging haircare products: Anti-Frizz Shampoo, Anti-Frizz Conditioner and Anti-Frizz Blowout Butter. As the name of the... MORE
Ex-Hippie Mindfulness Apps
Ex-Hippie Mindfulness Apps
Dharma Seed Offers Guidance from and for Boomers
Dharma Seed is an organization that hosts inspirational keynotes by the world’s most respected spiritual healers and meditation experts. Its mobile app lets users stream mindfulness keynotes... MORE

Related Examples

Fortifying Hair Serums
Fortifying Hair Serums
Ranavat Botanics' Mighty Majesty Fortifying Hair Serum Nourishes with Oils
Saffron Hair Oils
Saffron Hair Oils
Joon Haircare's Luxury Hair Oil Boasts a Precious Beautifying Ingredient
Hip Hop-Inspired Haircare
Hip Hop-Inspired Haircare
'The Doux' Draws Product Inspiration from 80s and 90s Culture
Oil-Absorbing Acne Cleansers
Oil-Absorbing Acne Cleansers
The Differin Daily Deep Cleanser Thoroughly Refreshes Sensitive Skin
Replenishing Acne Treatments
Replenishing Acne Treatments
Dr. Pimple Popper's SLMD Blemish Cream is Gentle and Effective
Pollution-Fighting Peel-Off Masks
Pollution-Fighting Peel-Off Masks
Oskia's Citylife Detox Mask is Ideal for Urban Dwellers
play_circle_filled Inclusive Haircare Ads
Inclusive Haircare Ads
L’Oreal Paris Elvive is Represented by a Diverse Group of Men and Women
Exfoliating Cleansing Balms
Exfoliating Cleansing Balms
This YES TO Product Packaging Integrates a Gentle Exfoliating Pad
Restorative Maple Haircare
Restorative Maple Haircare
Garnier's Whole Blends Restoring Haircare Features Castor Oil and Maple
Brightening Stick Cleansers
Brightening Stick Cleansers
YES TO's Vitamin C Glow-Boosting SnapMASK Stick Targets Selfie Lovers
Protective Invisible Sunscreens
Protective Invisible Sunscreens
Supergoop's 'Unseen Sunscreen' Offers Protection from Blue Light
Biodegradable Cleansing Milks
Biodegradable Cleansing Milks
Susanne Kaufmann’s Cleansing Milk is Infused With Healing Herbs
Olive-Based Body Scrubs
Olive-Based Body Scrubs
Matarrania's Olive Exfoliant Contains Coffee Beans and Cane Sugar
Anti-Oxidant Toner Formulas
Anti-Oxidant Toner Formulas
SPREKENHUS' Balancing Toner Fuses Rosemary and Ylang Ylang Extracts
Firming Plankton-Based Masks
Firming Plankton-Based Masks
Omorovicza’s Innovative Ultramoor Mud Mask Hydrates and Lifts
Exfoliating Kale-Based Toners
Exfoliating Kale-Based Toners
Kale-lalu-yAHA is a Greens-Based Glycolic Acid Treatment
Cosmetic Brand Supplements
Cosmetic Brand Supplements
RMS Beauty is Launching Its Own Dietary Supplements for Women
Pro-Collagen Copper Serums
Pro-Collagen Copper Serums
NIOD's Copper Amino Isolate Serum 2:1 Formula Indirectly Targets Aging
Fragrance Brand Charcoal Masks
Fragrance Brand Charcoal Masks
The New Le Labo Face Mask is a Detoxifying Charcoal Mask
Prickly Pear Hair Serums
Prickly Pear Hair Serums
Pure Prickly Pear Oil by London Labs is a High-Powered Hair Serum
All-Natural Oil Cleansers
All-Natural Oil Cleansers
Votary Cleansing Oil is a Luxe Blend Featuring Rose Geranium and Apricot
Oxygenated Foaming Cleansers
Oxygenated Foaming Cleansers
YES TO's Cleanser Packaging Includes a Built-In Brush
Baking Soda-Infused Cleansers
Baking Soda-Infused Cleansers
The Bioré Baking Soda Acne Cleansing Foam Deeply Cleans Pores
Deeply Purifying Cleansers
Deeply Purifying Cleansers
Tatcha's 'Deep Cleanse' is a New Gel-to-Foam Cleanser
Inclusive Haircare Products
Inclusive Haircare Products
All of CUE BEAUTY's Hair Products Work on Different Textures
Shipping Container E-Bike Shops
Shipping Container E-Bike Shops
'Quikbyke' is an Electronic Bike Rental Shop Run Out of a Box
Electric Bike Conversion Wheels
Electric Bike Conversion Wheels
The Electron Wheel Turns Any Bike into an Electric Bike
play_circle_filled Flawless Folding E-Bikes
Flawless Folding E-Bikes
The Air-33 E-Bike Combines Portability With Boosted Electric Power
Boosted E-Bike Batteries
Boosted E-Bike Batteries
Bosch's New Double Battery Pack Offers Improved Charging and Riding
Folding E-Bicycle Designs
Folding E-Bicycle Designs
The Gi FlyBike Spins the Benefits of Power Assistance and Portability
Pentagonally Framed E-Bikes
Pentagonally Framed E-Bikes
This Rear Motor E-Bike Appeals to Riders Of All Shapes and Sizes
Boomer-Specific Exercise Classes
Boomer-Specific Exercise Classes
24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit
Affordable Electric Bikes
Affordable Electric Bikes
The Lectro Bike Mixes Affordability with Style
Foldable E-Bike Concepts
Foldable E-Bike Concepts
Ford's MoDe:Flex eBike Demonstrates Smart Mobility
Internet-Connected E-Bikes
Internet-Connected E-Bikes
The VanMoof 'Electrified S' Electric Bicycle Design is Smart
Boomer Street Style Platforms
Boomer Street Style Platforms
Photographer Misja Beijers Captures Aging Fashion Icons on Instagram
Progressive Boomer Magazines
Progressive Boomer Magazines
Refigural Gives Readers a Fearless Perspective on Aging
Playful Age-Celebrating Paperbacks
Playful Age-Celebrating Paperbacks
The 'Better After 50' Book Was Written for Boomer Women
Empty Nester Career Resources
Empty Nester Career Resources
This Career Conference is Designed for Business Women Over 50
Boomer Hair Care Collections
Boomer Hair Care Collections
White Hot Hair Embraces Aging Hair With Brightening Products
Restorative Workout Haircare
Restorative Workout Haircare
The Hair Warrior Products Offer Protection from Sweat and Heat
Hair-Rebuilding Products
Hair-Rebuilding Products
Olaplex is a Three-Step Reparative Hair Care System
Health-Promoting Hair Serums
Health-Promoting Hair Serums
The Dr Dennis Gross Anti-Aging Scalp Serum is a Preventative Product
Tropical Hair Remedies
Tropical Hair Remedies
Lani's Hair Treatment Revitalizes Locks After Sun or Chlorine Damage
Rejuvenating Hair Wraps
Rejuvenating Hair Wraps
Kocostar's Hair Therapy Packs Hydrate and Strengthen Damaged Locks
Revitalizing Caviar Hair Creams
Revitalizing Caviar Hair Creams
The ALTERNA Oil Creme Deeply Conditions Hair Follicles for Growth
Conditioning Hair Cocktails
Conditioning Hair Cocktails
Shealicious Hair Restoration Line Features Containers for DIY Mixing
Nourishing Hair Oils
Nourishing Hair Oils
Bliss Co's Hair Rejuvenation Treatment Offers Care from Root to Tip
Combing Hair Creams
Combing Hair Creams
The Carol's Daughter Products are Designed to Help Detangle Locks
On-Demand Spirituality Apps
On-Demand Spirituality Apps
SoulPulse Monitors Spirituality Through an Ongoing Study
Workplace Meditation Apps
Workplace Meditation Apps
Headspace Encourages 10 Minutes of Mindful Meditation Per Day
Anxiety-Alleviating Apps
Anxiety-Alleviating Apps
This App Pushes Users to Carry Out Stress-Reducing Activities
Branded Meditation Podcasts
Branded Meditation Podcasts
Lululemon's Guided Meditation Podcasts Inspire Introspection
Soothing Meditation Apps
Soothing Meditation Apps
The MindSurf App is an Ideal Relaxation Technique For Your Mobile Phone
Seductive Boomer Marketing
Seductive Boomer Marketing
This Barneys Ad Suggests that Attractiveness Improves With Age
Youth-Capturing Commercials
Youth-Capturing Commercials
The L'Oreal Age Perfect Campaign Stars Actress Helen Mirren
Boomer E-Biking Adventures
Boomer E-Biking Adventures
An Endeavor to Break the World Record for Electric Bicycling in Europe
Personalized Relaxation Apps
Personalized Relaxation Apps
Taomix Helps Users Build Soothing Sound Mixes for Sleep
Meditation Program Apps
Meditation Program Apps
The Headspace App Uses a 10 Day Program to Teach Users Mindfulness Basics
Holistic Health Scheduling Apps
Holistic Health Scheduling Apps
The Owaves Wellness Calendar Helps You Plan a Balanced Day
Healing Healthy Hair Remedies
Healing Healthy Hair Remedies
Restore Your Hair with the Dry Remedy Moisturizing Oil from Aveda
Guided Mindfulness Apps
Guided Mindfulness Apps
The Buddhify 2 App Helps Users Find Ease Throughout the Day