Authentic Premiumization

Alcohol brands align with Millennial values through genuine branding

Implications - With more consumers educating themselves about premium alcohol, there’s a shift in focus towards alcohol brands that promote regionally-sourced ingredients and authentic craftsmanship. Millennials in particular are seeking to align themselves with brands that are genuine in their offerings, willing to pay at a premium for artisanal alcohol.
SCORE: 6.6
This Quarter and Warm Top 5 Examples: 4,169 Total Clicks Nov 16 - Jan 17
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Consumer Insight Topics: LifestyleDrinking
Corked Artisanal Gins - These Craft Gins are Packaged in a Way That is Both Modern and Traditional
SCORE: 7.6
This Year and Hot 1,854 Clicks Pub: Nov 6, 16
Corked Artisanal Gins
These Craft Gins are Packaged in a Way That is Both Modern and Traditional
The agency ‘Scandinavian Design Group’ has created the branding for this artisanal gin. The gin was created by Stockholm’s first-ever craft distillery called ‘Stockholms... [More]
Exclusive Irish Spirits - Glendaloug Released a Limited-Edition Sloe Gin for the Winter Season
SCORE: 8.4
This Quarter and Warm 1,078 Clicks Pub: Jan 16, 17
Exclusive Irish Spirits
Glendaloug Released a Limited-Edition Sloe Gin for the Winter Season
While Ireland may be known for its whiskey, craft distillery Glendalough recently churned out a limited-edition Sloe Gin that demonstrates the country’s diverse alcoholic offerings. Sloe Gin... [More]
Super-Premium Tequila Collections - 'Volcan de mi Tierra' Tequila is Grown from Volcanic Soil
SCORE: 7.6
This Quarter and Warm 900 Clicks Pub: Jan 17, 17
Super-Premium Tequila Collections
'Volcan de mi Tierra' Tequila is Grown from Volcanic Soil
Moët Hennessy recently announced that it will be expanding its portfolio to include a super-premium tequila collection called ‘Volcan de mi Tierra.’ With a growing number of consumers... [More]
Artisanal Organic Mezcals - This Mexican Mezcal Features Branding that Represents its Ingredients
SCORE: 5.4
This Quarter and Mild 209 Clicks Pub: Jan 2, 17
Artisanal Organic Mezcals
This Mexican Mezcal Features Branding that Represents its Ingredients
‘Craneo Organic Mezcal’ was inspired by some aspects of Mexican culture and was crafted with artisanal techniques. The organic mezcal was inspired by the “celebration of life&#... [More]
Loch Ness Gins - House of Elrick is a Premium Gin Brand that Uses Water from the Historic Lake
SCORE: 3.7
This Quarter and Untested 128 Clicks Pub: Jan 17, 17
Loch Ness Gins
House of Elrick is a Premium Gin Brand that Uses Water from the Historic Lake
The House of Elrick is an estate in the lowlands of Aberdeenshire, Scotland, whose history is harnessed to offer fine, artisan gin. Perhaps the most notable aspect of the gin—aside from the... [More]
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