Preferentially Packaged Protein

Meat products integrate consumer-centric packaging design

Implications - Facing a multitude of meat product options, the modern consumer prefers innovatively packaged meats and proteins that fit in easily with their lifestyle and core beliefs. Acknowledging the importance of individuality and curation for many modern shoppers, meat brands are turning towards packaging that appeals to the consumer’s personal branding while also promoting ease of use. This shift towards consumer-centric packaging designates a more seamless integration of products into increasingly customizable lifestyles.
SCORE: 6.4
This Year and Warm Top 4 Examples: 3,972 Total Clicks Jan 17 - Jan 17
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Consumer Insight Topics: Art & DesignDesignLifestyleFood
Ready-to-Eat Beef Dinners - Woolworths is Selling Hot Roast Beef in Convenient Grab-and-Go Bags
SCORE: 7.4
This Year and Hot 1,426 Clicks Pub: Jan 13, 17
Ready-to-Eat Beef Dinners
Woolworths is Selling Hot Roast Beef in Convenient Grab-and-Go Bags
Catering to the growing desire for time-saving dinner solutions, Woolworths recently started selling hot roast beef in handy grab-and-go bags. The roast beef dinner follows the success of the chain&#... [More]
Eco-Friendly Meat Packaging - Coveris' Nextrus Boneless Shrink Bags Boast Sustainable Properties
SCORE: 6.8
This Year and Warm 1,256 Clicks Pub: Jan 13, 17
Eco-Friendly Meat Packaging
Coveris' Nextrus Boneless Shrink Bags Boast Sustainable Properties
Last fall, Coveris announced the debut of Nextrus Boneless Shrink Bags as an eco-friendly alternative to traditional meat packaging. While the packaging does not appear any different than other... [More]
Easy-Peel Beef Packaging - Cargill's New 'EZ Peel' Packaging Eliminates Consumers' Contact with Meat
SCORE: 6.3
This Year and Warm 874 Clicks Pub: Jan 13, 17
Easy-Peel Beef Packaging
Cargill's New 'EZ Peel' Packaging Eliminates Consumers' Contact with Meat
In response to a consumer survey that indicated people prefer not to touch raw meat when preparing it, Cargill has developed a new ‘EZ Peel’ packaging for its 1-lb ground beef-chubs. The... [More]
Manly Meat Packaging - Man Cave Craft Meats' Packages Feature Burly Branding
SCORE: 5.3
This Year and Mild 416 Clicks Pub: Jan 13, 17
Manly Meat Packaging
Man Cave Craft Meats' Packages Feature Burly Branding
‘Man Cave Craft Meats,’ a Minnesotan craft butcher based out of Minneapolis, has recently rebranded as part of a big move for the company. Minneapolitans might be familiar with Man Cave... [More]
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