EXTREM's Meat Packaging Presents Gourmet Cuts of Ham
Laura McQuarrie — October 21, 2014 — Marketing
References: lavernia-cienfuegos & packagingoftheworld
EXTREM's upscale meat packaging was designed by Lavernia & Cienfuegos in order to present the premium Iberian, acorn-fed ham like a decadent gift. The container for the meat is designed to be on the same level as other gourmet food items on the market, such as caviar and foie. In order to create this sense of luxury, the agency created a luxurious black dish to sit the slices of ham in. As a whole, the dish looks like a serving tray and it's beautiful enough to be served right out of it.
To top off the tray the design of EXTREM's packaging includes a small golden pig handle, which serves as the only indicator as to what you'll find inside the smooth matte black dish.
To top off the tray the design of EXTREM's packaging includes a small golden pig handle, which serves as the only indicator as to what you'll find inside the smooth matte black dish.
Trend Themes
1. Luxury Food Packaging - There is an opportunity for packaging design agencies to create luxurious packaging for other types of premium food items such as exotic fruits, cheeses, and chocolates.
2. Gift-ready Packaging - Designers can develop packaging that presents itself as a gift, making it an ideal promotional item and providing an opportunity for businesses to create branded gift sets.
3. Edible Gift Products - Businesses can capitalize on the trend of gift-ready packaging by creating gift products that not only look luxurious but are also edible and enjoyable, like artisanal jams and jellies.
Industry Implications
1. Meat Industry - Meat companies can innovate their packaging to make their products appear more refined and upscale to appeal to high-end customers.
2. Luxury Food Market - Gourmet and specialty food companies can benefit from creating premium and gift-ready packaging for their high-priced products like truffles, exotic meats, and expensive seafood.
3. Promotional Products Industry - The promotional products industry can offer gift-ready and branded packaging for businesses that want to gift their employees or partners with high-end food products like artisanal cheeses and charcuterie boards.
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