Flying Pig Ham provides a dynamic example of deli meat branding in its choice to appear artisanal and wholesome. Designed by Gerard Whelan of Brandcentral, the packaging concept for Flying Pig Ham is made up of foil, paper and plastic. Above all else, the packaging concept communicates the high quality and freshness of the deli meat product and suggests consumers are still showing a preference for food products branded to showcase such values.
The premium organic product recalls imagery of a small-batch brands with a label loosely inspired by the brown Kraft paper used to wrap fresh deli meat purchased at a market stall. The entire experience is designed to appeal to the discerning consumer concerned with the origins and ingredients as a matter of preserving health.
Artisan Deli Meat Branding
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