These Japanese Beer Cans Pay Tribute to Traditional Woodblock Art

By: Laura McQuarrie - May 17, 2017
References: mitsukoshi.mistore.jp & en.rocketnews24
Three of the most popular beer brands in Japan—Asahi, Ebisu and Suntory—teamed up with the Tokyo National Museum to create a unique set of Japanese beer cans.

As part of the collaboration, limited-edition cans of Asahi Dry Premium, Yebisu Beer and Suntory’s The Premium Malts feature artwork that reminds of traditional woodblock prints. This includes the images of famous works of artists like Toshusai Sharaku and Utagawa Hiroshige. While it has become common to see hand-drawn illustrations on modern craft beer bottles, these designs bring recognition to some of the most famous pieces of art that have come out of Japan using woodblock printing techniques.

These special-edition collectible Japanese beer cans launched with the Tokyo National Museum are being sold in packs of 12, which have specifically been packaged as perfect midsummer gifts.