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The New Nudes

As product palettes expand to ensure inclusivity, 'nude' shades grow in number

Implications - From beauty to fashion, brands are expanding their definition of "nude" to include a wider variety of shades, specifically catering to those with darker complexions, a group that has been previously ignored by the mainstream. This progression demonstrates an effort on the part of envelope-pushing brands to better align their product offering in order to reflect the demographic makeup of the market.
Workshop Question - How can your product or service better accommodate the diversity of today's consumers?
Trend Themes
1. Expanding Definitions of 'nude' Shades - Brands are expanding their definition of 'nude' and catering to groups that have been ignored, demonstrating an effort to align their product offerings to reflect the market's demographic makeup.
2. Inclusive Beauty Products - Beauty brands are making efforts to create more inclusive products that satisfy the diverse needs of consumers.
3. Customer-driven Product Development - Beauty brands are incorporating feedback and demand from fans and makeup experts into the development of new shades.
Industry Implications
1. Beauty & Personal Care - Beauty brands are expanding their offerings and making efforts to become more inclusive.
2. Fashion & Apparel - Fashion brands are expanding their definitions of 'nude' shades and making efforts to become more inclusive.
3. E-commerce - E-commerce websites are making efforts to offer a greater number of inclusive products with significantly more choices.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 58 Examples:
351,726 Total Clicks
Date Range:
Apr 16 — Jul 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Complexion-Matching Hosiery Retailers
Complexion-Matching Hosiery Retailers
FleshTone.net Provides Nude Hosiery in a Variety of Shades
A new eCommerce site called FleshTone.net is helping women of all skin tones find nude hosiery that matches their complexion. While brand such as Nubian Skin and Naja have helped to address the... MORE
Inclusive Footwear Collections
Inclusive Footwear Collections
The New Louboutin Range Features an Extended Nude Palette
Luxury footwear designer Christian Louboutin recently expanded his nude palette to include two new shades. While the designer began championing a new definition of nude back in 2015, Louboutin has... MORE
TV Star Cosmetics Collections
TV Star Cosmetics Collections
The MAC x Taraji P. Henson Collection is Ultra Versatile
In addition to dominating prime-time television on the hit show ‘Empire,’ Taraji P. Henson is also conquering the beauty world with her new MAC x Taraji P. Henson collection. While the... MORE
Crowdsourced Eyeshadow Palettes
Crowdsourced Eyeshadow Palettes
Urban Decay's Newest Eyeshadows Offer a Unique Range of Colors
Urban Decay’s eyeshadows are some of the most popular ones on the market and the brand recently released its newest palette. Most makeup junkies own an Urban Decay ‘Naked’... MORE
Universal Eye Shadow Shades
Universal Eye Shadow Shades
The Natural Love Eye Shadow Collection Complements All Skin Tones
Too Faced is rivaling the popular eye shadows offered by the brand Urban Decay with its new nude shades, offered in the Natural Love Eye Shadow Palette. The diverse collection of shades comes in a... MORE
WOC Makeup Collections
WOC Makeup Collections
The 'Koyvoca' Beauty Brand Boasts 21 Shades of Brown Foundation
At minimum, makeup products for the skin typically come in light, medium and dark, but forward-thinking beauty brands are now beginning to expand their selections to increase the number of WOC... MORE
Inclusive Nude Nail Lacquers
Inclusive Nude Nail Lacquers
Mented Cosmetics' Nude Nail Collection Celebrates Diversity
While most nude nail polish colors are identified as being pale and beige, Mented Cosmetics developed its three-piece Nude Nail Collection to acknowledge inclusivity. As Mented Cosmetics’... MORE

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