These Bras Seeks to Expand the "Nude" Fashion Market

By: Mishal Omar - Nov 8, 2016
References: kickstarter
The brand 'TruNude' seeks to offer women nude bras that will function as their favorite undergarment.

It is only in recent years that brands have begun to realize that what is nude for people with lighter skin tones is not for those with dark skin tones. As brands hurry to catch up to this fact, others like TruNude are popping up to fill the gap in that market. TruNude offers nude bras that are given to the owner through a simple process – they take a selfie, send it in and receive a match, then input their measurements and have a bra customized to their skin tone shipped to their door.

This brand is seeking to help women of color with finding nude undergarments when large retailers are unwilling to do so.