The Body Shop is Launching an Eight-Shade Vegan Eyeshadow Palette

By: Laura McQuarrie - Aug 19, 2016
References: instagram & clearlyveg
The Body Shop recently announced that it will be launching an all-new eight-shade vegan eyeshadow palette that is entirely sourced from plant-based ingredients.

The makeup collection is filled with many vegan options with formulas that include nourishing oils from coconut, olive and babassu oil from Brazil that The Body Shop notes will provide "a long-lasting crease free application."

The Body Shop is one of many cosmetic and personal care brands that's taking care to introduce more vegan beauty products into its assortment. Juice Beauty, Colour Pop and Kat Von D Beauty are a few others that are also committed to increasing the number of plant-based and cruelty-free products on the market, which appeals to consumers who want to make more conscientious and sustainable decisions with each dollar they spend.