Tru-Color Bandages Reflects Different Skin Tones With Their Bandage Color

By: Alyson Wyers - Oct 29, 2015
References: trucolourbandages & refinery29
In an effort to bring about "diversity in healing," this socially conscious company is addressing adhesive bandage color. Tru-Colour Bandages want to make people with darker skin feel more comfortable in their own skin by offering band-aids in different flesh tones than just the traditional beige -- something they feel is only reflective of white people.

Founded by Toby Meisenheimer, who has two biological caucasian children and four black kids, Tru-Color Bandages intends to make people of all racial backgrounds feel their skin color is beautiful and equal. The band-aids come in light, medium and dark options.

The skin tone-matching bandage color varieties come in packs of six and are available online for purchase through Amazon.