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Cultural Vacation

Family travel sees a child-centric shift towards educational tourism

Implications - One of the most culturally diverse and accepting demographics, Millennial parents seek to make cultural education more accessible for their children by immersing them in the languages, practices and histories of the places they visit. A shift away from trying to simply preoccupy children while traveling abroad, parents are looking to make family trips more immersive and instructive by getting youngsters involved in local cultures as much as possible.
Workshop Question - How can you support modern parents' desire to raise more worldly, globally-minded children?
Trend Themes
1. Educational Tourism - Opportunities to develop immersive educational engagement initiatives for children during travel, offering families a wider variety of enriching cultural activities.
2. Kid-centric Subscription Services - Increased demand for tailored travel resources makes way for subscription services catered to children and families.
3. AR Integration in Tourism - Incorporating augmented reality into tourism initiatives, exhibitions, and information centers provides a new, fun and interactive way for families to experience new places and learn about the world around them.
Industry Implications
1. Tourism and Travel - Incorporate innovative and educational packages for families traveling together, offering these customers a more unique and immersive experience.
2. Children's Educational Resources - The travel industry presents an opportunity for educational companies to develop innovative programs designed to engage and educate children in fun and interactive ways.
3. Augmented Reality and Mobile App Development - The emerging possibilities of augmented reality in tourism offer developers a significant opportunity to develop new applications and experiences to explore the world and its people.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
191,370 Total Clicks
Date Range:
Mar 15 — Jul 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Interactive Education Maps
Interactive Education Maps
The Learn & Climb Push-to-Talk Kids World Map is Interactive
The Learn & Climb Push-to-Talk Kids World Map is designed to enable young minds to interact with imagery of the world to gain insights into various educational points of information. Digitally... MORE
Family-Specific Hotel Suites
Family-Specific Hotel Suites
The Holiday Inn KidSuites Make Family Travel More Comfortable
In an effort to make travelling more comfortable for families, the Holiday Inn has made an effort to create KidSuites in many of its properties. These specialty designed hotel suites not only have... MORE
Kid-Friendly City Guides
Kid-Friendly City Guides
ZigZag's City Guide for Kids Comes in a Fun and Educational Kit
Most travel guides are geared towards adult world travelers, but ZigZag sets itself apart by making a city guide for kids. These kits include a map, plus fun facts, history lessons and activities... MORE
AR Travel Distractions
AR Travel Distractions
'Around the World with Mr. Adventure' Keeps Kids Occupied During Layovers
For today’s kids, ‘I Spy’ and ‘Geography’ aren’t good enough travel distractions when there’s an entire universe of smartphone games out there. That’s... MORE
Kiddie Voyager Kits
Kiddie Voyager Kits
A Little Passports Subscription Takes Kids on a New Adventure Each Month
It’s not always easy to keep kids entertained, but a monthly subscription to Little Passports means that there will be something interesting coming in the mail each month to look forward to.... MORE
AR Forestry Apps
AR Forestry Apps
The 'Gruffalo Spotter' is a Family-Friendly App for Forestry Tourism
In a move to boost forestry tourism, Magic Light Pictures and Forestry Commission England are introducing the augmented reality ‘Gruffalo Spotter’ app for 2017. Through the screen of a... MORE

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