J Lally Brand's Bags Integrate Images of Their Contents with Illustrations

By: Amelia Roblin - Published: Jan 8, 2014 • References: retailinmotion & thedieline
When it came to designing J Lally Brand packaging, Ciara Redmond of Retail inMotion had a bit more fun with the visuals than simply depicting the edibles that can be found inside. Small sections of the opaque pouches are dye-cut in order to reveal the look of the nuts, but the real endearing elements to the little bags have more to do with the scribbled images that have been applied to the plain plastic.

The white bags hold different varieties of nuts, and a photograph of one can be found on each piece of J Lally Brand packaging. Doodles turn these snacks into airplanes, hot air balloons and sailboats, keeping to an appropriate travel theme for these airline-intended munchies. Stats for Doodled Snack Packaging Trending: Older & Buzzing
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Concept: J Lally Brand Packaging
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Segment: Neutral, 4-55
Comparison Set: 23 similar articles, including: adorable bovine branding, gift-wrapped grains, and butchered snack branding.