Lay's Created the Crispy Puffer Jacket from Recycled Crisp Packets
Laura McQuarrie — December 18, 2021 — Eco
To celebrate the flavor that won the Iconic Restaurant Flavours campaign in Holland and Belgium, Lay’s and Fitzroy teamed up to create the Crispy Puffer Jacket. Made from the recycled chips bag foil of the two losing flavors, this jacket also shares filling in the form of the winning flavors—Lay’s x Subway Teriyaki in Holland and Lay’s x Pizza Hut Margherita in Belgium.
For the project of turning chips and chip packaging into a fashionable item, Lay's worked with Amsterdam fashion label XPLCT. Fans can enter for their chance to win a jacket, and one of each will be given out in Holland and Belgium.
The Iconic Restaurant Flavours campaign kicked off in the spring and now that a winner has been declared, crisps fans will enjoy new additions to the brand's permanent product portfolio.
For the project of turning chips and chip packaging into a fashionable item, Lay's worked with Amsterdam fashion label XPLCT. Fans can enter for their chance to win a jacket, and one of each will be given out in Holland and Belgium.
The Iconic Restaurant Flavours campaign kicked off in the spring and now that a winner has been declared, crisps fans will enjoy new additions to the brand's permanent product portfolio.
Trend Themes
1. Recycled Fashion - Lay's collaboration with XPLCT to create fashionable items from recycled chips and packaging presents an opportunity for companies to explore more sustainable fashion.
2. Brand Collaboration - Lay's partnership with Subway and Pizza Hut for their Iconic Restaurant Flavours campaign presents an opportunity for other food companies to collaborate with fashion brands.
3. Circular Economy - The creation of the Crispy Puffer Jacket from recycled chips bag foil demonstrates the potential for a circular economy in the food packaging industry.
Industry Implications
1. Food Industry - Food companies can collaborate with fashion brands to create products that incorporate their branding in a unique and sustainable way, as demonstrated by Lay's partnership with XPLCT.
2. Fashion Industry - Fashion brands can explore the use of recycled materials, such as chips bag foil, to create fashionable and sustainable items, as demonstrated by the Crispy Puffer Jacket.
3. Packaging Industry - The creation of a product such as the Crispy Puffer Jacket from recycled chips bag foil presents opportunities for the packaging industry to shift towards a more circular and sustainable model.
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