The GRANI Jewelry App Lets Users Try on Jewelry Pieces in a Virtual Fitting Room

By: Laura McQuarrie - Nov 4, 2016
References: grani-store & itunes.apple
When it comes to shopping online for fine earrings, bracelets, necklaces and rings, consumers can be hesitant to make a purchase because there is no way for them to try on jewelry pieces. To give shoppers a sense of size and style before buying an accessory of their liking, GRANI Jewelry integrated a Virtual Fitting Room feature into its app.

Through augmented reality, GRANI Jewelry app users are able to see a variety of GRANI Jewelry's eco designs come to life before their eyes, giving them a much stronger sense of what each unique jewelry piece will actually look like.

Considering the amount of ecommerce purchases that are carried out through smartphones, consumers have come to expect advanced try-on tools such as these for any app that sell clothing, shoes or even makeup.