This Expedia Ad Targets Busy Parents and Their Travel Points

By: Rebecca Byers - Jan 18, 2016
References: adweek
This emotional Expedia ad is sure to stir emotions in anyone feeling guilty about balancing professional work life and play time with family. The ad campaign provides a real solution for kids anxious about their parents constant work travel: redeeming the points they earned on business trips on a single over-the-top family vacation.

Following a path led by Apple and Google, the aspirational ad manages to play up the emotional baggage of parents fearing they may be missing the most important years. In the case of this commercial, the family in question chose to trade in their points for the safari vacation of a lifetime. In the add, the individual is able to redeem the 83,000-points accumulated on a safari, in case one is interested in starting a fund.