This Unique Gin Liquor is Flavored with Turnips, Berries and Herbs

By: Laura McQuarrie - Jul 15, 2016
References: creative.grupoma.eu & thedieline
As suggested in the branding for this unique gin liquor, Ginabo is a product that's enhanced with an intriguing flavor from turnips, berries and herbs. Ginabo now proudly boasts that is is the world's sole producer of a gin flavored with turnip.

Ginabo is a craft spirit from Confraternity Turnips and Company that's produced by Caves Mountain. Branding and packaging for the unconventional liquor product was created by M&A Creative. The packaging for the product puts a fresh and modern spin on patterns inspired by the geometry of the root vegetable and traditions of Portuguese agriculture.

The rise of foodie culture and craft spirits has caused many consumers to crave flavor experimentation, especially when it comes to the use of familiar ingredients in unconventional and unexpected ways.