'Fair' Spirits are Made with Ethically Sourced Ingredients

By: Laura McQuarrie - Sep 21, 2016
References: fairspirits & barmagazine
As its name suggests, 'Fair' spirits are made with fair trade and ethically sourced ingredients such as organic quinoa from South America and juniper berries from Uzbekistan. The Fair collection includes rum, gin and vodka, as well as a few new superfood-focused products like the Fair Açaï and Fair Goji liqueurs.

Beyond just gravitating toward a particular food or beverage product for its taste alone, many conscious consumers are now taking time to consider the environmental, ethical and health ramifications associated with buying a product before making any purchasing decisions.

As part of a company-wide mission to pay it forward as a fair trade-certified business, Fair donates a portion of its proceeds to development programs to ensure that producers are able to enjoy higher margins.