Fairfields Rum of the Americas is as Sippable as It is Made for Mixing
Laura McQuarrie — December 13, 2023 — Lifestyle
References: rumoftheamericas & investorsobserver
Fairfields Rum of the Americas is a light, dry and refreshing rum that was created for a new generation of drinkers and it's positioned as a refreshingly different spirit alternative for tequila and vodka drinkers.
Fairfields Rum of the Americas features ingredients sourced throughout the Americas and it was intentionally created to be sippable on its own and just as enjoyable in craft cocktails. "Our vision was to create a rum where you could just smash some fruit or citrus on the bottom of a glass (or not), add ice and drink with friends or just make a simple three-ingredient cocktail," says Frank Klein, Co-Founder and CEO, "A daiquiri was a margarita with rum before a margarita was a margarita and we are going back to those roots."
Fairfields Rum of the Americas features ingredients sourced throughout the Americas and it was intentionally created to be sippable on its own and just as enjoyable in craft cocktails. "Our vision was to create a rum where you could just smash some fruit or citrus on the bottom of a glass (or not), add ice and drink with friends or just make a simple three-ingredient cocktail," says Frank Klein, Co-Founder and CEO, "A daiquiri was a margarita with rum before a margarita was a margarita and we are going back to those roots."
Trend Themes
1. Approachable Rum Spirits - Fairfields Rum of the Americas offers a light, dry and refreshing rum that appeals to a new generation of drinkers, presenting an opportunity for innovative rum producers to cater to evolving tastes.
2. Refreshing Spirit Alternatives - Fairfields Rum positions itself as a distinct alternative for tequila and vodka drinkers, creating a space for other spirit brands to develop refreshing and versatile options to cater to similar consumer preferences.
3. Craft Cocktails Reimagined - Fairfields Rum of the Americas can be enjoyed both on its own and in craft cocktails, inspiring bartenders and mixologists to experiment and disrupt traditional cocktail recipes by incorporating this new, versatile rum.
Industry Implications
1. Rum Production - In the rum industry, there is an opportunity to create light, dry, and refreshing rum spirits that appeal to a new generation of drinkers, following the success of Fairfields Rum of the Americas.
2. Alternative Spirits - The growing market for alternative spirits, like Fairfields Rum, creates opportunities for other distilleries to develop unique spirits that can serve as refreshing alternatives to tequila and vodka.
3. Bartending and Mixology - Bartenders and mixologists can leverage the versatility of Fairfields Rum of the Americas to innovate and reimagine craft cocktails, expanding their repertoire and captivating customers with exciting new flavors and combinations.
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