Blink Fitness knows that's leading a healthy lifestyle isn't all about achieving a sculpted model look, which it exposes in its new 'Every Body Happy' campaign.
Focusing on its own real members, the American gym chain shows that those working to adhere to a healthy lifestyle come in all shapes, sizes and ages, rather than just the nearly unachievable fitness models that other gyms often use to market themselves. With this, Blink Fitness promotes a body positive message, encouraging everyone to get out and increase their activity levels by not linking it to an exclusive ideal.
This works along with the gym chain's affordable membership rates as well, with the monthly fees at select locations running as low as $15 USD.
Happiness-Focused Fitness Ads
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Senior Lingerie Photoshoots
Diverse Swimsuit Campaigns
Body Positive Social Efforts
Plus-Size Male Model Departments
Body Positive Movement Hashtags