Rockstar

H&M Sims

By: Cowbag - Published: • References: bbc
First off I am not a massive Sims fan but this tie up is very groovy - well I know myself and the UK press think so.

EA has really outdone itself by teaming up with H&M, allowing fans to get design their own Sims clothing.

The Sims 2 H&M Fashion Runway allows all budding tailors, seamstresses, and fashionistas to show the world what they're made of : and we even get to vote for our favourites online how much fun?

And who knows :

H&M is the first brand to enter this way into The Sims world, and there is speculation that some virtual designs may well end up in store. Stats for Virtual Fashion Worlds Trending: Older & Buzzing
Traction: 12,709 clicks in 384 w
Interest: 4 minutes
Concept: Virtual Fashion Worlds
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: haunted disney princesses, top 45 pet ideas in october, and italian biker editorials.