The #SwimSexy Campaign Features Three Unconventional Models

By: Katherine Pendrill - Feb 10, 2016
References: swimsuitsforall & bustle
The new #SwimSexy campaign by 'swimsuitsforall' is making headlines for using three unconventional models to show off its latest products. While many brands have made an effort to diversify their ads, the majority of companies still rely on conventionally attractive models for major campaigns. However, this body positive spread demonstrates that more diverse bodies have just as much mainstream appeal.

The #SwimSexy campaign by swimsuitsforall -- which appears in this year's Swimsuit Issue of 'Sports Illustrated' -- includes three models who do not fit conventional beauty standards. The first of these women is Nicola Griffin, who is the oldest woman to grace the pages of Sports Illustrated at 56 years old. The other two women are Ashley Graham and British Ghanaian model Philomena Kwao. Both of these women are plus-size models who have been shattering preconceived notions of what body types should grace the pages of mainstream publications.

The new campaign demonstrates a response to the growing demand for more diversity in mainstream media, specifically in regard to the fashion industry.